Audiences
CRM / Audiences — Production view
Audiences are named segments of users or tenant companies. Create audiences to target specific groups when sending communications, surfacing content, running surveys, or controlling feature access.
Overview
Navigate to HqO Admin > CRM > Audiences. Each audience entry shows:
| Field | Description |
|---|---|
| Name | Audience segment name |
| Description | What the audience represents and how it's used |
| Type | User-based or Company-based |
| Building(s) | Buildings the audience is associated with |
| Numeric ID | Unique identifier for the audience |
User-based audiences target individual users. Company-based audiences target all users within one or more tenant companies.
Create an audience
- Navigate to HqO Admin > CRM > Audiences.
- Click Create audience.
- Enter a name and description.
- Select the audience type (User or Company).
- Add the buildings this audience applies to.
- Add the users or companies that belong to this audience.
- Click Save.
How audiences are used
Once created, an audience can be selected as a target in:
- Communications — send push notifications, emails, or in-app messages to a specific group
- Surveys — target a survey to a subset of users
- Content — surface content tiles only to relevant audiences
- Feature access — restrict or grant access to platform features by audience
- Discounts and promotions — apply pricing rules to specific groups
Search and manage audiences
Use the search bar to find audiences by name. The list supports pagination for portfolios with many audience segments.
💡 Tip: Name audiences clearly based on their purpose, such as "VIP tenants — Cobblestone" or "All Heritage Heights users." This makes them easier to select when creating communications.
FAQ
Can I reuse an audience across multiple buildings? Yes. When creating an audience, you can associate it with multiple buildings.
Can I edit an audience after it's created? Yes. Click on any audience name to edit its members, name, or description.
What's the difference between user-based and company-based audiences? User-based audiences include specific individuals. Company-based audiences dynamically include all users belonging to the selected tenant companies, so they update automatically as users join or leave those companies.