Launch

A successful HqO launch sets the foundation for long-term tenant adoption. This playbook walks your property team through the key steps from configuration to go-live.

Overview

HqO's Customer Success team partners with your property team through the launch process. Before go-live, you'll configure the platform, train your team, and plan your tenant communications. On launch day, your building goes live on HqO — and ongoing engagement begins.

Pre-launch checklist

Complete these steps before setting your launch date.

Platform configuration

1. Configure your building in HqO Admin > CRM > Buildings.
2. Set up your Experience Channel — this activates HqO Web and defines your app instance.
3. Apply your branding in Theme — logo, colors, and welcome card.
4. Enable the features your building will launch with in Features.
5. Add your Utility Buttons — home screen shortcuts for key services.
6. Add your team members as users in Users and assign appropriate roles.
7. Set up integrations (access control, visitor management) if applicable. See Integrations.

Content and communications

1. Create a launch event in Events to drive initial registration.
2. Draft your launch announcement in Communications.
3. Add building information and amenity guides to Content.
4. If using surveys, create a move-in survey in Surveys.

Testing

1. Download the HqO app and test the end-to-end tenant experience in your building.
2. Test any integrations (door access, visitor pre-registration) in a staging scenario.
3. Review all content for accuracy — building hours, contact info, event details.

Go-live

On launch day, your Customer Success Manager will coordinate final activation.

1. Confirm all configuration is complete and reviewed.
2. Publish your launch event and announcement communication.
3. Share the app download link with tenants via email or signage.
4. Monitor early registrations and logins in HqO Admin > Dashboard.

💡 Tip: Schedule your launch communication to send on launch day morning for maximum visibility.

Post-launch

Track early engagement in My Portfolio Analytics. Focus on:

• Reach — How many tenants downloaded and registered for the app
• Outreach performance — Open rates on your launch communication
• Event registrations — Sign-ups for your launch event

Review your Sentiment data after the first 30 days to understand how tenants feel about the experience.

💡 Tip: Plan a 30-day check-in with your Customer Success Manager to review adoption and plan your next content cycle.

Related

• Quick Start Guide
• Experience Channels
• Theme
• Features
• My Portfolio Analytics