Feature Dashboards
Feature dashboards bring together deeper performance reporting for key verticals, helping you move beyond surface-level metrics to understand what's driving on-site presence and engagement.
Content dashboard
The Content dashboard helps you understand how tenants interact with your posts, events, and deals. Use it to identify what's resonating, optimize your content strategy, and drive more engagement across your portfolio.
When to use it: evaluating which content topics and formats drive engagement, identifying top-performing posts, understanding when and where tenants consume content, benchmarking tenant companies, and optimizing posting schedules.
Key metrics
| Metric | Definition |
|---|---|
| Reach Rate | Percentage of contacts who viewed at least one piece of content in the past 90 days. A low reach rate may mean content isn't surfacing effectively or your audience needs to grow. |
| Total Content Views | Total content page views across all posts, events, and deals over the past 90 days. |
| Action Rate | Percentage of viewers who took an action (clicking a CTA, RSVPing, claiming a deal). Only content with a CTA button counts as actionable. |
| Posting Cadence | Average number of new content posts that went live per week over the past 90 days. Consistent posting typically correlates with higher engagement, but quality matters more than quantity. |
Dashboard cards
| Card | What it shows |
|---|---|
| Content Engagement Funnel | Journey from total audience through viewers to people who took actions. A large gap between viewers and actions suggests your content needs stronger calls-to-action. |
| Content Topics | Views broken down by thematic topic (Amenities, Building Info, Food & Beverage, Local Happenings, Perks, Wellness). Align your content calendar with tenant interests. |
| Best Performing Combinations | Action rates for each content type (Event, Deal, Post) by category — e.g., Wellness may perform best as Events while Perks work better as Deals. |
| Content Performance Leaderboard | Individual pieces of content ranked by views and actions. High-view and high-action-rate content tell different stories. |
| Tenant Engagement Leaderboard | Tenant companies ranked by total actions. High-engagement tenants can serve as case studies; low-engagement tenants may need targeted outreach. |
| Top Individual Users | The 10 most engaged individuals by total actions — your building champions. |
| Content Types | Engagement compared across formats: Event, Deal, Post – Rich Media, Post – Standard Text, and Event (Legacy). |
| Content Engagement by Platform | Where tenants interact with content — Android app, iOS app, or web. |
| Performance by Day of Week / Time of Day | When engagement peaks. Schedule important content for high-traffic windows. |
Content use cases
| Situation | What it means | Recommended action |
|---|---|---|
| High reach rate, low action rate | Tenants see content but don't engage | Test stronger CTAs, more compelling offers, or different formats |
| High views on one topic | Clear tenant interest | Increase content frequency for that topic; consider related programming |
| Low posting cadence, high action rate | Quality over quantity is working | Maintain quality standards; cautiously increase volume |
| One tenant dominates the leaderboard | Single company driving engagement | Study what makes them engaged; replicate with other tenants |
| Mobile vs. web split | Audience has platform preferences | Optimize content formatting for the dominant platform |
Access dashboard
The Access dashboard helps you understand how tenants physically use your building — entry patterns, utilization trends, and which tenants and individuals are most present.
When to use it: understanding occupancy patterns and peak times, identifying underutilized tenants, tracking return-to-office trends, recognizing your most active users, and planning staffing around traffic patterns.
Key metrics
| Metric | Definition |
|---|---|
| Average Daily Scans | Current-period average daily access volume vs. the previous 90-day period. Increases indicate growing occupancy; decreases may signal a need for activation programs. |
| Average Tenant Utilization | Portfolio-wide average percentage of tenant employees using building access — your baseline utilization benchmark. |
Dashboard cards
| Card | What it shows |
|---|---|
| Peak Scan Distribution | The most common hour, busiest day, and typical user attendance. Optimize staffing, maintenance scheduling, and resources. |
| Traffic Patterns | Heatmap of hourly access volume across each day of the week. Identify peak windows and plan maintenance or events during low-traffic periods. |
| Building Utilization Funnel | Conversion from total credentialed employees → active access users → 3+ visits/week → 5+ visits/week (90-day averages). Reveals drop-off at each frequency level. |
| Tenant Utilization | Tenants ranked by average weekly scans, utilization rate, and total vs. active users. |
| Low Usage Tenants | Tenants below the portfolio-average utilization rate — flagged for engagement outreach, space reconfiguration, or lease optimization conversations. |
| Highest Attendance Users | Top 10 most frequent visitors over the past 90 days, with total active days and recency. |
| High Usage / Champion Users | Employees visiting 15+ times per month — your core occupant base and natural advocates for programs and initiatives. |
Access data sources
- Lenel NetBox (ACS) — full scan coverage including physical badge and wallet
- HID Origo BLE — mobile credential scans provisioned through HqO
⚠️ Note: Mobile Access utility button clicks are not included in Access/Utilization metrics — those count toward Awareness.
Access use cases
| Situation | What it means | Recommended action |
|---|---|---|
| High utilization on specific days | Clear peak patterns | Align programming and staffing to peak days; consider off-peak incentives |
| Large funnel drop-off | Many credentialed users never visit | Launch activation campaigns; survey non-users on barriers |
| Single tenant with low utilization | One company underusing space | Direct outreach; explore whether the space meets their needs |
| Declining average daily scans | Building traffic trending down | Investigate causes; consider return-to-office programming |
| Small core of high-frequency users | Few power users, many occasional visitors | Engage power users as champions; give occasional visitors reasons to return |
Coming soon
- Communications dashboard — campaign impact, channel effectiveness, and content promotion performance
- Events dashboard — event performance, attendance, engagement, and revenue across your portfolio
Related
- My Portfolio Analytics — RAUES KPIs and the engagement funnel
- AI Chat — ask questions about your data in plain English
- Sentiment — tenant feedback trends